Dong Mingzhu's robot dream of opening up the secon

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Open up a second "runway" Dong Mingzhu's "robot dream"

Dong Mingzhu is releasing signals to the outside world. Gree not only wants to complete the machine replacement by herself, but also helps others to replace people with machines, opening up a second runway other than home appliance manufacturing

Gree's future development is robot production, using automatic equipment to produce automatic equipment. Dongmingzhu, chairman of Gree Electric Appliance, told 21st Century Business Herald during the first overseas dealer conference of Gree. On the same day, Gree intelligent equipment company (Jida plant area), as one of the five major places to visit, was also open to overseas dealers for the first time

obviously, Dong Mingzhu is releasing a signal to the outside world. Gree not only wants to complete the machine replacement by itself, but also helps others to replace people with machines, opening up a second runway beyond home appliance manufacturing

although the revenue figure last year was not ideal, Gree seems to have found a new business growth point. With the proposal of made in China 2025 and the Enlightenment of German industry 4.0, factory automation and unmanned production have become the trend of manufacturing development. According to Gree, in the future, Gree Electric will carry out in-depth research on robots and precision machine tools, and provide a number of high-end equipment for made in China 2025 while completing the transformation and upgrading of Gree's own manufacturing system

In August last year, at the first investment and Trade Fair for advanced equipment manufacturing industry on the West Bank of the Pearl River, Gree appliances made its debut with many of its equipment for the first time. Among them, Gree photovoltaic centrifuges, photovoltaic multi online, magnetic levitation variable frequency centrifugal units, permanent magnet synchronous variable frequency centrifugal compressors, screw compressors and other products, but in fact, the only condition that does not mean that the price is the choice of machines, is particularly eye-catching

compared with Gree air conditioner, Gree equipment is not in the same order of magnitude in terms of popularity or income, but Dong Mingzhu listed it as the third largest business direction of the company after air conditioner and motor

we started the automation transformation of the production line very early, but in the transformation process, we found that the core technology of most automatic production equipment is still abroad. We can only import from abroad. The pricing power is in the hands of others, and the cost is very high, so we began to try our own research and development. Dong Mingzhu explained the reason why Gree entered the equipment industry

it is understood that as an enterprise that started and developed automation earlier in the domestic household appliance industry, Gree Electric began to introduce the idea of automation in 2003 and carry out a series of machine replacement transformation in the production workshop; In 2012, Gree further formulated the development plan of automation, decided to take the goal of realizing the unmanned workshop in 3 to 5 years, take the road of automation with key breakthroughs and phased implementation, and successively established the automation office, the automation technology research institute, the automation equipment manufacturing department, the intelligent equipment technology research Institute and other technical units

last year, Gree also established Gree Intelligent Equipment Co., Ltd. by separating its original intelligent equipment manufacturing business department, and proposed to plan the layout of industrial robots and high-end CNC machine tools as the company's two major research areas in the future. In August, Gree's first intelligent equipment industrial park officially settled in Caidian District, Wuhan

according to the plan, the Gree intelligent equipment Industrial Park project plans to invest 5billion yuan, covering an area of 1500 mu. It will be constructed in three phases, with a construction period of 5 years. It is expected to be completed and put into operation in 2020. The project is mainly engaged in the R & D, production and sales of precision molds, high-end CNC machine tools, intelligent automation equipment, large-scale commercial air conditioners, air-conditioning compressors and other products. It is a key project for Gree to carry the smart equipment manufacturing of "made in China 2025 high". After the project is completed and put into operation, the annual output value is expected to reach 10billion yuan

at present, Gree has transformed the old factory area covering 40000 square meters in Zhuhai Jida into an automation equipment R & D base, which is mainly responsible for the R & D and production of industrial robots. Meilingda branch, which covers an area of 80000 square meters in Zhuhai Lingang Industrial Zone, will be used as the production base of automation equipment, of which three equipment assembly plants and one mechanical processing plant have been put into operation

the relevant person in charge of Gree Electric Appliance said that at present, Gree's equipment products cover more than 10 fields, including injection molding robots, sheet metal robots, industrial robots, automated logistics and storage equipment, and the supporting equipment for the final assembly of two pipe equipment, with nearly 100 products

our main personnel began to flow to the equipment manufacturing layout, including the R & D team, from the automation equipment along the line to the final realization of unmanned chemical plants. The second is that our robots have been sold abroad and have participated in the transformation of automatic production lines in other industries. According to Dong Mingzhu, the biggest feature of industrial automation is that it is designed according to users' needs, not a fixed model

replacement of gold digging machines

in recent years, the problem of recruitment is particularly prominent in the household appliance industry. The heads of several household appliance enterprises told that with the post-90s entering the workplace one after another, the single fixed production line operation mode of factories is generally not popular

red propaganda slogans welcoming the internship of fresh graduates can be seen everywhere in Gree Zhuhai base. Greezhu has some ways to reduce the use of plastic products. Lu Changshui, a sheet metal workshop at the sea base, told that every year, new graduates from vocational colleges will come to Gree's production bases for internships, but not everyone is willing to stay, because they don't like doing repetitive work every day

the 2015 Pearl River Delta manufacturing survey report released by the research department of Standard Chartered Bank shows that labor shortage and continuous wage rise are still the core problems of the manufacturing industry in the Pearl River Delta. More than 70% of the enterprises surveyed said that they had raised their employees' wages before the Spring Festival, with an average range of 8.5%. At the same time, according to the feedback of 45% of the surveyed enterprises, increasing investment in automation equipment and optimizing process flow are the preferred countermeasures for enterprises to deal with labor shortages and wage increases. For large enterprises, this proportion has increased to 70%

according to the data of the international robotics Association, it is expected that by 2017, China will replace the European Union and North America to become the economy that uses the most industrial robots in the world. According to public information, by 2017, Guangdong Province will have invested 943billion yuan in industrial technological transformation in three years

Take Dongguan City, which responded first, as an example. At present, the city has set up special fund support to promote the import of advanced production equipment and implement machine replacement. The subsidy is given according to 2% of the amount of imported equipment listed in the customs declaration. The annual support amount of each enterprise starts from 10000 yuan and does not exceed 1million yuan at most

the technical director of a foreign-funded industrial giant told that at present, China basically relies on imports for high-end automation equipment, because the core technology is still in the hands of foreign capital, and it is difficult for domestic enterprises to enter for a time without sufficient capital and talent investment

Gree mold workshop engineers admit that at present, Gree's mold opening equipment is mainly imported from Switzerland and Germany. Because the precision of the machine is very high and it can only operate with relevant procedures, it is difficult to copy even if it is bought back and disassembled for research, let alone achieve mass production

in fact, in addition to Gree, Midea also established a robot joint venture with Yaskawa electric of Japan last year to produce industrial robots and service robots. However, Dong Mingzhu believes that spending money on technology is not investment. It is only meaningful to invest in technologies developed and controlled by ourselves

someone asked me why I did it myself and didn't take the shortcut of joint venture with others, but I said I would rather slow down for three years than take the road of independent research and development. Dong Mingzhu revealed that Gree equipment has begun to make some high-end internal core technologies and components, and will continue to focus on the layout and development of industrial robots and high-end CNC machine tools in the future

according to the relevant person in charge of Gree Intelligent Equipment Co., Ltd., which has become an important factor in the performance of safety belts, the company's autonomous research, production and sales of automated robots are getting better, with sales of 253 million yuan in 2014, an increase of 204% year-on-year, while the target sales in 2015 is 500 million yuan

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