Don't underestimate Intel

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Don't underestimate Intel

[behind the fact that smartphones such as iPhone, Android and windows mobile have only been able to defeat traditional manufacturers in the market, it is computing manufacturers such as apple, Google and Microsoft that have seized the historic opportunity of the mobile communication market in the electric vehicle industry to shift from voice services to data services.

as a processor manufacturer based on computing, Intel is also constantly accumulating strength. At the world communications conference held in Barcelona at the beginning of this year, Intel and Nokia jointly released the embedded operating system MeeGo. If Intel's eyes are on the market when it cooperates with the world's largest manufacturer, it will underestimate Intel.]

from extending Moore's law to interconnected computing

Intel has long predicted that computing will extend to communications. As early as at the Intel Technology Summit (IDF) in the spring of 2002, Intel proposed the extended Moore's law, which is very important to expand the success of the PC market to the mobile communication market

since then, Intel has invested heavily in the field of mobile communications, hoping to compete with traditional closed manufacturers with the help of advanced semiconductor manufacturing technologies such as SOC (system on chip) and open hardware platforms. However, Intel is not going well in the market. The reason is very simple. Intel wants to use the computing architecture to change the lives of traditional manufacturers, which naturally will be desperately resisted by manufacturers. As a result, in the 2006 Intel business architecture adjustment, the communication business was stripped off, and its StrongArm processor was also sold to Marvell

in April, 2008, Intel exhibited the Embedded Atom processor based on x86 architecture and mid (mobile Internet device) at the IDF held in Shanghai. After Kissinger, who was then the senior vice president of excelsior, finished his keynote speech, this newspaper asked him whether it meant that Intel had returned to the communications market. He definitely said yes, but immediately said no. He explained that it is just one of the many functions of mid

at this time, Intel completed the unification of x86 architecture from PC to embedded field because of its low-power Atom processor, and its vision is no longer limited to the communication field

in September 2009, Intel CEO Otellini put forward the concept of computing continuum on IDF. He believed that from embedded systems to handheld devices to PC and server 2, the pendulum will fall too fast, and they will work together seamlessly

by 2015, the number of connected computing users will increase by another 1billion, and more types of computing devices will appear, so it is particularly important to create a consistent experience between devices. Intel Architecture perfectly combines performance and energy efficiency, provides infrastructure for all computing devices, creates a virtual interconnected computing environment, and achieves a consistent user experience. Pu Dadi, executive vice president of Intel, described the prospect of Internet Computing at IDF in Beijing in April this year

from Internet computing to Internet business

David Pu predicted in his keynote speech that there will be 10billion connected devices in the world in 2015. Gartner once predicted that the global PC ownership will reach 2billion units in 2015. It can be seen that the embedded processor market is large. Lingdong processor is undoubtedly the core of Intel's embedded business. However, it is not only Intel's embedded business that benefits from the development of Lexus processors. On June 22, during the Dalian Software Fair, Liang Zhaozhu, general manager of Intel Asia Pacific R & D company, said in an interview with this newspaper that the single connected terminal is not enough, it must be connected, and it can provide various services with the support of cloud computing. For example, many real-time information in the vehicle information system is provided by cloud computing. Nowadays, in embedded system applications, the characteristics of services have become more and more obvious

after the terrorist attack on Moscow metro, the construction of security control system was strengthened. They not only bought a large number of monitoring terminals, but also bought a number of Itanium servers for analysis and processing. Liang Zhaozhu believes that expanding the application of terminal devices as service carriers will also promote the development of cloud computing. From the processor level, working on the Lingdong processor will also lead to strong processor business. From the perspective of users, interconnected computing is seamless computing from embedded devices to servers, while from Intel, it is the interconnection of various businesses

however, Intel is facing a market divided by princes. PC is to trade efficiency for versatility by ignoring industry characteristics or not optimizing specific applications; The embedded system is usually optimized for specific applications. Single purpose and high cost performance have become a major feature of the embedded system. For example, hidden behind the PC keyboard, it is responsible for the applicable materials of the keyboard: rubber, plastic, film, adhesive, reinforcement, glass, touch screen, textile, waterproof materials, wires and cables, mesh rope, metal wire, metal rod Intel microcontroller managed by photovoltaic materials such as metal plates and clothing industry. In the embedded market, there are dozens of processors and operating systems. Due to the introduction of industry characteristics, application platforms are more diverse

in terms of on-board information system, we have cooperated with BMW to establish genivi alliance. Later, we found that new embedded products, especially consumer electronics, are emerging in endlessly, and we can't do it one by one. Only by adopting an open software system platform can we significantly improve the efficiency of embedded application development. Liang Zhaozhu said

successfully replicate PC to embedded field

speaking of the success of PC industry, people will inevitably think of large-scale production based on open standards. In 1981, when IBM developed PC, Apple II was already the dominant company in the personal computer market, and computers with different architectures from other manufacturers were also aggressive. Open genes not only make PC, a latecomer, gain a foothold in the personal computer market, but also eventually become the market leader

the embedded market faced by Intel today is very similar to the PC market faced by IBM at the beginning. Opening up has become an inevitable choice for Intel

in the course of PC development, the PC guide has made detailed provisions from the motherboard interface to physical size, from BIOS to power management, and played an important role in standardizing the development of PC more than a decade ago. The compilers of the guide are Microsoft and Intel, while PC system manufacturers such as IBM are only assisting, which shows the leading role of the cpu+ operating system platform

to promote the next generation of computing, there must be a platform. This platform should take into account the commonality of various applications. It should not only become a development platform, but also become a platform for application distribution. Liang Zhaozhu said that Nokia is very experienced in Linux embedded applications, and we have discussed with them for a long time. In February this year, we decided to merge our respective embedded operating systems based on Linux. The user interface adopts Nokia's QT, which is now the MeeGo operating system

it will be hard to build a new ecological environment by relying on a few manufacturers alone, and it will be even more difficult with the endless emergence of various embedded products. Therefore, our two families decided to hand over MeeGo to the Linux foundation to let everyone participate in the construction of the ecological environment. What we promise is that Intel will continue to support MeeGo and optimize its ice processor architecture. Liang Zhaozhu said

meego and Google's Android belong to embedded Linux, but the degree of openness is different due to different Linux open protocols

for Android, the code you contribute should go through layers of review. If you finally pass the review, the code belongs to Google rather than you. Google relies on follow-up services to make money. Of course, it doesn't want you to modify the code. Zhou Qun, general manager of topline China, said that MeeGo is completely open. As long as it complies with the GPL agreement, anyone who contributes code can use it

Zhang Dongpu, deputy general manager of Aerospace Science and Technology Holding Group Co., Ltd., said that MeeGo is also very excited: we have accumulated more than 10 years of technology, knowledge and experience in the automotive supporting market. We understand the needs of automotive manufacturers and users. With MeeGo, an open platform, we can quickly transfer our innovation, quality and service to users

challenge yourself in the transformation

it should be said that the biggest challenge Intel will encounter in the embedded field will come from the market. This is not only because the market is the largest and most competitive in the embedded field, but also because it is very sensitive to power consumption. Power consumption and performance are originally contradictory. The Lingdong processor, which outperforms arm in performance, is temporarily at a disadvantage in power consumption

in terms of reducing power consumption, Intel has purchased mobile modems and low-power management technology from Nokia and Infineon respectively. More importantly, it uses its advantages in semiconductor technology to fundamentally solve the problem. On June 24, Intel announced at the 2010 VLSI technology seminar held in Hawaii that it had successfully integrated RF modules into system chips in 32nm process, so as to meet the low-power needs of mobile devices such as

in the embedded field, hardware, software and services are embedded together. Therefore, we are not only a chip company, but also an interconnected computing company. Whatever service you need, we'll find a way to meet you. In fact, we are transforming. Liang Zhaozhu said

when IBM and Intel cooperated to build PCs in 1981, no one expected that PCs would be so large. Now we are building a large ecosystem, which is a bit of history making. Liang Zhaozhu, who has worked at IBM for many years, sighed

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