The total scale of the hottest book retail market

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The total scale of the book retail market has exceeded 100billion

release date: Source: Shenzhen business daily

what is the current situation of China's book retail market in 2019? What are the main features? What is the development trend? On January 8, the "reading x forum", CO sponsored by the China Publishing Association and the China Book Distribution Industry Association, and co organized by time publishing media Co., Ltd. and Beijing open book information technology Co., Ltd. for complete biocompatibility testing, was held in Beijing. At the event, the 2019 China Book retail market report was published

according to the report, in 2019, the scale of Chinese book retail market continued to grow, with a year-on-year increase of 14.4%, reaching 102.27 billion yuan. The store still maintained a high growth rate, with a year-on-year growth of 24.9%, and the scale of code ocean reached 71.51 billion, a slight increase compared with the growth rate in 2018; Physical stores continued to show negative growth, with a year-on-year decrease of 4.24%, which was narrower than that in 2018, reaching a scale of 30.76 billion

in 2019, the variety scale of new books reached 194000, a year-on-year decrease of 6.70% compared with 2018, and the variety scale further contracted. Industry analysts said that the data reflected the general trend of reducing and improving the quality of the book publishing industry and paying attention to the pursuit of high-quality development. As for book prices, they still show an upward trend in 2019, with the median price of new books rising from 40 in 2018 to 45. In fact, in recent years, the general rise in book pricing has often caused heated discussion. With the soaring cost of paper, labor, printing and logistics, if the book price does not rise, the publishing house can almost only face a loss. And many readers can basically accept this price

as for bookstores, the report shows that the overall store channel sales price discount in 2018 was 6.20% off. From the data of 2019, the discount decreased to 5.9%, and the discount was further increased. Behind the high growth rate of stores, discounts still play a great role. As for the benchmark physical bookstores, the channel sales price discount of physical bookstores is only 8.9%, and the difference between the two channels is still large

in recent years, the scale of store channels has been increasing throughout the development of channels. In 2016, the scale of store code has exceeded that of physical stores for the first time. By 2019, the proportion of store code has reached 70%. Fengxiaohui, manager of the research and consulting department of Beijing open book information technology Co., Ltd., explained that behind this figure, more and more readers tend to buy in stores, especially for head products and popular bestsellers, against the background of long-term significant differences in Book discounts

it should be noted that at present, physical bookstores have introduced more and more commodity categories in the process of transformation and upgrading, and the business area left for books has been continuously reduced. According to the open book on shelf observation system, the number of on shelf products in physical stores is declining, and the proportion of varieties with high on shelf rate is also decreasing. However, even so, the on shelf dynamic sales rate of physical bookstores is also convenient for adjustment and revision, and the concentricity of mold cores and sleeves is declining. The report points out that under this background, physical stores will be more and more cautious about the selection of varieties on the shelves. Book selections will follow the selection strategy. Only books that are suitable for the passenger flow positioning of bookstores and have made great progress in the R & D and utilization of key technologies of refined aluminum purification will be popular in bookstores. Only by finding the right selling channel for this edition of books, can the publishing house give full play to the exhibition advantages of physical bookstores

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